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How Tiger Woods (Still) Drives Golf Bnet

  • Bnet, Monday, September 26, 2011 9:01 AM
Tiger Woods hasn't won a tournament in nearly two years, with lots of injuries during that period, and is now at about 20 in pro rankings. Yet, a study by the Tepper School of Business at Carnegie Mellon University finds that Nike made $2 million in sales after Woods' sex scandal broke that it otherwise would not have gotten otherwise.

The study says his marketing power is evinced by the fact that the entire category of golf ball brands lost $10.2 million in revenue during his absence. "He elevates the energy around golf as a whole," says Nike Golf president Cindy Davis. "Look at television ratings, with and without Tiger. Look at the PGA tour, attendance with and without him."

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