• September 27, 2011

The Hyatt Regency hotel in Sarasota, Fla., is launching "Live Like a Local," a marketing campaign that features local Sarasota expert and creative entrepreneur Matt Orr.   

Orr, founder of thisweekinsarasota.com, and YouTube channel MyLifeintheWeeds features snippets about his life in Sarasota and his travels. 

With Orr, through his YouTube channel, the Hyatt will offer subscribers free trips to Sarasota. 

For every 500 new subscribers to MyLifeintheWeeds, one will be selected for a free weekend stay at the Sarasota Hyatt Regency.   Orr will host the winner and a guest for shopping, hot spots, and dining. 

The campaign begins Oct. 1.