Nike says Michael Egeck is the new CEO of its Hurley brand, reporting to Roger Wyett, President of Nike Affiliates. Egeck, who had been president of True Religion Brand jeans, has also been CEO for
Seven for All Mankind, and worked with such VF brands as Vans, Reef, Jansport, and The North Face. Hurley is based in Costa Mesa, Calif., and specializes in surfing, skateboarding and youth lifestyle
apparel and footwear.
