• CNet, Wednesday, October 5, 2011 3:11 PM

Microsoft Wednesday said nearly 40 TV and entertainment providers, including AT&T, BBC, Comcast, HBO, Rogers, Telefónica, Televisa and Verizon will roll out entertainment services to Xbox LIVE this holiday, in more than 20 countries. The integration of new features and providers with Kinect and Xbox Live furthers Microsoft's vision to make the box an entertainment center, rather than a game console. Voice search with Bing on Xbox also allow users to search across branded services to play selected programming without a handheld device.

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