How SEO And Behavioral Targeting Work Together

Andrea Fishman serves up critical tips to make sure tight and effective connections remain between SEO and behavioral marketing campaigns. She tells us about syncing SEO keywords with user segments, and catering messages to users. Don't get lost in custom landing pages or microsites that are completely separate from the main architecture of the company's Web site, she writes. Fishman offers alternatives and advice to maximize budgets and time.
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