We can all agree with columnist Eric Wheeler that, because of social media, the traditional ad campaign (which would now include banner ads) is over: Facebook doubling its revenue the first half of
the year to $1.6 billion and Nielsen's "State of Social" report that reinforces the massive amount of time spent interacting in online social environments.
But, no surprise, the ad
industry doesn't accept that the recipient, not the advertiser, controls the message
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