A Link Anchor Text Experiment

SEOmoz, Wednesday, October 12, 2011 12 AM
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After Cyrus Sharpard wrote a post about match anchor text, James Agate needed to prove the concept himself. He sets out to delve a little deeper into the effectiveness of different kinds of links and attempts to identify the most effective link type -- and to determine whether it is necessary to include a keyword in the anchor text or if Google can process non-keyword, "click here"-type links when placed close to the keyword. Here's what he found. 

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