• Read Write Web, Friday, October 14, 2011 12 AM

Bit.ly has come a long way since its days as an upstart link shortening service. Having since developed into a respected social Web analytics provider, the company just debuted its first Enterprise product. Built on top of its new search platform, the reputation tracking alert system can, Bit.ly says, predict which brand-new pages will receive a lot of traffic in the future. How?

Andrew Cohen, GM at Bit.ly, tells ReadWriteWeb that the company watches the huge number of links passed through its service and drills down to index their text content. Then, “Using the Apache Lucene-based technology developed at LinkedIn called Zolie, Bit.ly determines what the most relevant parts of every page are, excluding footers, spammy comments and other cruft,” as ReadWriteWeb explains.

“The company then checks those parts of the page for customer-entered keywords and determines the relevance of the article shared.” Does it work? Bit.ly says so. It’s also just the first of a number of new products the company plans build on top of its indexing and tracking of content

Read the whole story at Read Write Web »