News Brief
Cervantes To VP, Account Director, ID Media
Oct 17, 2011, 12:00 AM
ID Media, the Interpublic Group direct and digital media agency, has hired Ken Cervantes as vice president account director. Based in New York, he will work closely with Josh Martin, senior vice president, director of client services, to develop integrated media solutions for Johnson & Johnson, one of the agency’s largest and founding clients. A 16-year industry veteran, Cervantes was most recently vice president, group media director at Publicis Groupe's Starcom MediaVest Group, where he worked on assignments for major clients including Wal-Mart, Coca-Cola and Kraft. Cervantes, who began his career at Leo Burnett in Chicago, starts his new role this week. --Steve McClellan
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