Atlantic City Seeks Agency
Adweek, Tuesday, October 18, 2011 10:35 AM
Atlantic City is looking for an ad agency. Now that the Alliance for Atlantic City has named former Aramark president Liza Cartmell as CEO, the Alliance is looking to “revitalize, rebrand, and reactivate” Atlantic City as a destination for tourists, per Richard Roth, of Roth Associates, the New York consultancy managing the search.
The alliance has budgeted more than $20 million initially for tourism marketing—a role that the group assumed last year from the Atlantic City Convention & Visitors Authority, which will now focus on luring conventions.
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