'Bright Flight' An Opportunity For Marketers
A "bright flight" is bringing younger, educated Americans back to the city from the suburbs to urban areas. And marketers stand to benefit from it.
"We're experiencing worldwide the fastest urban boom in history," said Ann Mack, director-trendspotting at WPP's JWT. "As the U.S. population gets more urbanized and cities boom, improving human environments will become a higher priority. We'll see a flourishing of opportunities for brands across multiple categories and initiatives aimed at improving local environments, adding beauty or helping to bring communities together."