The world's second-largest advertising group Interpublic Group of Cos. Inc. (IPG), announced on Friday it will merge its Bozell unit with the New York office of Lowe & Partners Worldwide to strengthen
operations. Interpublic said that the Bozell brand will be retired and the resulting agency will be known as Lowe New York. Gary Goldsmith, Lowe's U.S. chairman and chief creative officer, and Paul
Hammersley, chief executive for Lowe in New York, will retain their current responsibilities. Tom Bernardin, previously president and chief executive of Bozell, will join Lowe as president and chief
operating officer in New York.
