Why Newspapers Should Put Up A Metered Paywall
"Given the long-term vulnerability of their online advertising prospects, news organizations owe it to themselves — and more importantly, to the future of independent journalism in the public interest — to explore the possibilities for online subscriptions." So writes Bill Mitchell in this thoughtful piece on why -- and how -- news media can make the move to metered paywalls.
Mitchell includes coverage of a panel on the topic at the World Editors Forum, where the New York Times' Jim Roberts notes, "There is more of an investment I feel in the newsroom among our journalists since the introduction of the paywall. They feel a greater stake in the product....There is an overall feeling we’re creating a digital product that has value."