How Social Traffic Feeds Organic Search Results

Search Engine Watch, Wednesday, October 19, 2011 12 AM
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There are ways that social can drive organic traffic to Web sites outside of links being retweeted or publicly shared by influencers, according to Simon Heseltine. In a detailed post, he compares organic search listings with paid-search ads and tells us how sharing and social signals influence personalization and real-time results in organic searches. 

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