Supervalue, Giant Eagle Sign On To Campbell Soup School Rewards

Supermarket News, Friday, October 21, 2011 10:21 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Pittsburgh-based Supervalu Giant Eagle retailers have joined Campbell Soup Co.'s electronic school rewards program. The two, plus Kroger, ShopRite, Price Chopper and Safeway, are participating in Campbell's E-Labels for Education, which electronically awards points for qualifying products purchases. Points can be redeemed for school items like books, microscopes, musical instruments and athletic equipment.

To participate, shoppers enter their loyalty card number and designated school at elabelsforeducation.com. Each time a participating item is purchased, the school automatically receives points.

Read the whole story at Supermarket News »

Be the first to comment on "Supervalue, Giant Eagle Sign On To Campbell Soup School Rewards"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives