Supervalue, Giant Eagle Sign On To Campbell Soup School Rewards

Pittsburgh-based Supervalu Giant Eagle retailers have joined Campbell Soup Co.'s electronic school rewards program. The two, plus Kroger, ShopRite, Price Chopper and Safeway, are participating in Campbell's E-Labels for Education, which electronically awards points for qualifying products purchases. Points can be redeemed for school items like books, microscopes, musical instruments and athletic equipment.

To participate, shoppers enter their loyalty card number and designated school at Each time a participating item is purchased, the school automatically receives points.

Read the whole story at Supermarket News »
Tags: education, retail
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.