Brands Paying Bloggers Under The Table?
That's what Gawker says. It received an email from one Bryan Clark of 43a, who offered a writer $130 - $175 to link to one of his clients -- he named Dell, T-Mobile, Sanford Brown and Motorola, "etc." -- in a "natural" or "semi-natural" way.
"There's the plan: get paid under the table to insert links to advertisers in editorial content; if you're caught, just remove the links without a word; if not, continue to get 'paid handsomely,' Gawker reports. "According to Mr. Clark, this is already happening at some of the most popular media sites on the Internet -- with or without the boss's knowledge."
Gawker goes on to invite "writers and editors out there getting paid by 43a to email me and tell me all about it. Nothing to be ashamed of. Right?"
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Brands Paying Bloggers Under The Table?"
Leave a Comment