Mags Team Up With Other Media
Forbes, Thursday, October 27, 2011 3:41 PM
Noting the attempts of such magazine publishers as Conde Nast and Hearst to team up with Dawn Ostroff and Mark Burnett respectively to diversify their print brands into television, video and even feature films, Jason Colazzo points out the failures of earlier efforts in that direction -- such as Hearst’s venture with A&E and Time/TLC’s “Real Simple, Real Life.”
On the other hand, a relationship between Conde Nast and Home Shopping Network has been flourishing since 2008, with the recent addition of a Bon Appetit line of culinary products.
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