Tenthavenue Mobilizes Down Under, Launches Joule In Australia, New Zealand
WPP’s tenthavenue is teaming up with Australia’s Switch Digital to form a joint venture to launch a regional version of mobile marketing unit Joule in Australia and New Zealand. Joule will have offices in Sydney and Melbourne, with an office in Auckland scheduled to open in 2012. Glynn Honey, has joined Joule and will serve as managing director of the Australia and New Zealand operations. He most recently was managing director of Aegis’ Isobar Australia unit.