• by David Goetzl  @dgoetzl, November 2, 2011

In another signal that cable operators are embracing over-the-top TV as a frenemy, Charter is refashioning its Charter.net site with an emphasis on serving as a guide to online video.

The cable operator said it will create a “single online directory” on the site that will direct customers to content from Netflix, Amazon and Hulu as well as other providers. The company referred to it as a “comprehensive search and discovery experience” that includes over-the-top content. (Access to Netflix, Amazon and Hulu content is, of course, limited to users with the proper subscriptions.)

The search opportunities will also be available on tablets and mobile devices in 2012, Charter said.

The Web site allows authenticated Charter customers easy access to content from the likes of the Big Ten Network, ESPN3 and HBO. There is also a “Charter Radio” offering for Charter customers, offering the chance to listen to stations in formats from blues to soul to Celtic music.

Part of the move is intended to boost stickiness and attract customers to Charter’s broadband service. Operators may continue to lose video customers, but broadband is becoming a growth driver.

"Consumers are watching streaming video from a variety of content providers on multiple devices at an increasing rate," stated Rich DiGeronimo, a Charter senior vice president. "Charter is embracing this change in landscape, and making the search and discovery for all types of content easier and more convenient for consumers by integrating content from numerous sources into a single online directory.”