Starbucks is using QR codes in various in-store locations around the United States and in popular magazines to promote its new line of fall coffee products. The company partnered with Scanbuy for the mobile initiative. With this new campaign, Starbucks is proving that it is a company to watch in the mobile space.
Starbucks has placed the QR codes in its locations all over the U.S. Users can also find the mobile bar codes in magazines such as People, in newspapers and on outdoor ads in major U.S. cities. When consumers scan the QR codes, they are redirected to a mobile landing page where they can watch a video on Starbucks’ Caffe Verona blend.