• Radio Business Report, Friday, November 4, 2011 10:32 AM

The Kohl's Department Stores integrated effort, "Love to Give, Happy to Save" will comprise television, radio, print, direct mail, email, digital and social media, Kohls.com, mobile, and in-store marketing.

This year Kohl's says it is significantly increasing broadcast spend for ads that feature moments capturing the joy of giving the perfect gift. Two 30-second national brand television spots began on Oct. 31 and will run throughout the holiday season during such programs as "Dancing with the Stars," "The X Factor," "Grey's Anatomy," "Parenthood," and "How I Met Your Mother."

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