FDA To Spend $600 Million For Five-Year Anti-Smoking Push
The U.S. Food and Drug Administration (FDA) will spend nearly $600 million over the next five years to educate consumers about the dangers of smoking. The primary goal of the campaign is to reduce the 443,000 annual U.S. deaths attributed to tobacco.
Ubiquitous ads will run in print, on television and on several social media sites, including Facebook, Twitter and YouTube. Although all age groups are sure to see the ads, the primary targets are youths aged 13 to 17, young adults aged 18 to 24 and people who influence teens such as parents and peers, the AP reported. The launch aligns with new graphic warning labels set to appear on cigarette packs by September 2012.