Could the online paywall that the Boston Globe put up in September have led to a circulation increase in its Sunday edition? Jon Chesto notes that a Sunday subscription provides access to all online content and is cheaper than paying for online access alone.
This trend is good news for the Globe, Chesto writes:"With the heavy preponderance of ads in the Sunday edition (when compared to other days, at least), the Globe’s management has every reason to shore up Sunday sales."