Social Network Skid-e-Kids Settles Privacy Charges With FTC
A social-networking service for children will delete information collected from pre-teens in order to settle charges that it violated a federal privacy law. The company also agreed to a civil penalty of $100,000, but the fine will be suspended except for $1,000.
The deal resolves a complaint filed by the Federal Trade Commission alleging that Skidekids.com and its operator, Jones Godwin, unlawfully collected names, birth dates, email addresses and other personal information from at least 5,600 pre-teens since October 2009. The site says in its terms of service that children must provide their parents' email addresses before registering, but doesn't enforce this condition, according to the FTC.
“Defendant requires children to register in order to use his website,” the FTC alleges in the complaint, filed in U.S. District Court for the Northern District of Georgia. “The child is not asked to provide a parent's email address, and defendant makes no attempt to notify a child's parent or obtain parental consent.”
Skid-e-Kids, which calls itself Facebook and MySpace for children ages 7 to 14, also promised to refrain from collecting personal information from children without their parents' consent in the future.
The Children's Online Privacy Protection Act bans companies from collecting personal information -- defined as data that can be used to contact children -- from users 12 and younger without their parents' consent. The FTC recently proposed updating the COPPA regulations by banning companies from using “anonymous” to track children without their parents' consent.
This case isn't the only recent COPPA enforcement action brought by the FTC. In August, the parent company of mobile app developer Broken Thumbs and majority owner Justin Maples agreed to pay $50,000 to settle similar charges.
News of the Skidekids.com settlement drew praise from Rep. Ed Markey (D-Mass.) who sponsored COPPA. “I am pleased that the Commission pursued and brought charges against a social networking website that was collecting personal information about children under 13 without parental permission,” he stated. “Since COPPA was signed into law in 1998, children increasingly use the Internet to connect with each other and with entertainment and educational opportunities that did not exist when the law was enacted.”
Markey and Rep. Joe Barton (R-Texas) recently proposed expanding COPPA to ban the behavioral targeting of any minors under age 18.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...


Be the first to comment on "Social Network Skid-e-Kids Settles Privacy Charges With FTC"
Leave a Comment