African American Internet Audience Grows
Feb 26, 2003, 12:00 AM
Nielsen//NetRatings says the African American Internet audience in the U.S. has grown to more than 10 million surfers, comprising almost 8% of the total home and work combined online population. The African American Internet population spent a total of 44 hours on the Web, initiated 42 sessions, and viewed 1,186 pages online in January 2003. In comparison, the total online population spent more than 50 hours surfing the Web, logged 52 sessions and viewed 1,444 pages last month. Also, according to the data, nearly one-third or 32% of the African American Internet audience in the U.S. logged onto the Internet through a high-speed connection, an increase of 55% from January 2002. A factor contributing to this growth is the accessibility of high-speed bandwidth.