Around the Net
How To Build Links Using Social Media
- SEOmoz, Tuesday, November 15, 2011 4:04 PM
Mike King explains, using social media tools and industry stats from companies such as comScore and Compete, how to build links. He starts by describing how to mine the data and create four groups considered "personas," also known as audience segments. The example describes a campaign for a guitar company. The groups include Music Moms, Happy Hobbyists, Raging Rock Stars, and Involved Instructors. Keywords for each should represent characteristics of the groups. King takes us through each process, and provides detailed examples and plenty of tips on developing scalable link-building campaigns.
