Correction: C3 Viewer Increase Closely Tracked By Nielsen Cross Platform Reports

November 15, 2011

In a story concerning the latest broadcast ratings in the Nov. 14 edition of Media Daily News, (Fox Leads In C3 Rating; X Factor Sings) comparisons were made concerning the increase of viewers in Nielsen's commercial ratings (C3) measure by David Scardino, entertainment specialist at Santa Monica, Calif.-based media agency RPA.

The five weeks of C3 viewers should have been referenced to the tracking to Nielsen's Cross Platform reports -- not to Nielsen's live program-plus-same-day metrics.

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