Dunkin' Promoting Single-Serve Offerings for Holidays
Through the end of 2011, Dunkin' Donuts is selling Keurig Elite Brewing System machines in its retail locations, along with Dunkin' K-Cup Portion Packs (14-count box: $11.99).
The K-Cups and Dunkin's other packaged coffees are being promoted on Facebook on two fronts.
In a new "Great HoliDDay Giveaway" sweepstakes, each day between Nov. 15 and Dec. 14, Dunkin' will select one fan to receive a Keurig system, two pounds of Dunkin' packaged coffee, two boxes of the brand's K-Cup packs, and two branded ceramic mugs.
In addition, in a new twist on its ongoing brand exposure/partnership with the Sims Social Facebook game, Dunkin' is now offering players who visit its Facebook page two bonus game items: a pound of Dunkin' packaged coffee and a home brewer machine (the "Dunkin'-Matic 5000") for brewing coffe in their Sims' homes.