• November 16, 2011

A recent InMobi study on mobile consumers’ Black Friday and Cyber Monday shopping intentions reports that 2011 will be the biggest yet, with an estimated 60 million mobile users planning to utilize their devices during the upcoming holiday weekend. Over 21 million (36%) intend to make purchases directly from their mobile handset. During Cyber Monday, traditionally dedicated to online shopping, 42% of mobile shoppers plan to use mobile devices to shop or research sales while on the move.