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Newspaper Site Users More Affluent, Educated

Nov 17, 2011, 1:00 PM
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A new study from Scarborough Research, the audience ratings measurement service for the newspaper industry, reveals adults who have visited a newspaper site in the past 30 days are 31% more likely than all Web-using adults to be employed in professional/managerial positions; 38% more likely to have annual household incomes of $250K+, 33% more likely to live in homes valued at $1M+ and 48% more likely to hold a post-graduate degree.

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