• Paid Content, Thursday, November 17, 2011 3:52 PM

How can magazine publishers make more money these days? If you're Condé Nast,you look at remonetizing your art archives, which include some historic and iconic images (think of the famous Saul Steinberg New Yorker cover satirizing a New Yorker's view of the world, Vogue photos of long-ago fashions, etc.).

The publisher is "relaunching its online image archives store in partnership with online prints and posters retailer Art.com," writes David Kaplan. "The new store ... is much more like a digital catalog than the previous version."

If you're Wenner Media, which publishes Men's Journal, you consider going retail all the way -- with a pop-up store selling items from the mag's December/January issue in Chicago.

If you're Hearst, publisher of Esquire, you collaborate with J.C. Penney on Cladmen.com, an ecommerce site selling clothes and accessories and highlighting Esquire fashion features.

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