Jack in the Box Inc., the Calif.-based hamburger chain, has given Horizon all of its digital media planning and buying business.
Horizon, an independent media services agency, has overseen Jack in the Box’s more traditional television, radio, and out-of-home media and planning responsibilities for 10 years. “Digital media continues to grow in importance within our overall marketing strategy,” Terri Funk Graham, senior vice president and CMO for Jack in the Box Inc., said in a statement.