News Brief
Digital Tide Rises For Atlantic, Surpasses Print Revenue
Nov 21, 2011, 8:33 AM
The Atlantic magazine reached the digital tipping point in October, which marks the first time that digital advertising buys accounted for more than half of its total advertising revenue.
Even more impressive, the digital share (51%) comes amid what the publication called a "record-setting month on the print side."
As a result, total ad spending on The Atlantic rose 5% vs. October 2010.
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