• Scoble, Monday, November 21, 2011 12:12 PM

Despite lingering concerns over privacy and “over-sharing,” Facebook is forging ahead with its grand plan of becoming a highly-personalized “new media company.” So suggests blogger -- and self-described “oversharing social media wanker” -- Robert Scoble. “One where the media comes to us,” he writes, speaking for all consumers. “Compare to boring old Yahoo. There we have to visit the media by going to [Yahoo Sports] or [Yahoo Finance].”

Indeed, “The new world is you just open up Facebook and everything you care about will be streaming down the screen.” The problem? (For anyone who doesn’t own Facebook stock, that is.) To be consumers’ “new media assistant,” Facebook needs to know everything about them, according to Scoble. “This is what Zuckerberg doesn’t want to explain to you,” he writes.

Zuckerberg, however, is unlikely to achieve his ultimate goal of knowing everything about everyone, Scoble suggests. Why? Because everyone (most people, anyway) have what he dubs “a freaky line,” i.e., that line in the sand when sharing becomes over-sharing, and the whole “social” business becomes invasive. Inevitably, therefore, governments will soon step in to define the freaky line, Scoble predicts, noting that they’ve already started to process.

Read the whole story at Scoble »