Walmart Tops In Social Media

Chain Store Age, Wednesday, November 23, 2011 11:32 AM
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Walmart has the most engaged users across its social media platforms, according to a study by the social media and digital analytics company Socialbakers.

Walmart tops the list with over 10 million Facebook fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.

The study finds that retailers with the most Facebook fans and Twitter followers already have consumers actively engaged, enabling retailers to share information about sales, special offers, and early hours.

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