North America’s largest casino has named the former head of global marketing for Verizon Business to its top marketing job, effective now.
She will be responsible for all aspects of marketing and communications including strategy, competitive intelligence, advertising, brand, segmentation, direct marketing, interactive (web) and social media, events, promotions, loyalty programs, sponsorships, and public relations, the Mashantucket, Conn. resort and casino said in a release.
At Verizon Business, it continued, she led the company’s marketing initiatives targeted to national and multinational businesses. She successfully transformed its brand to a solutions and consulting business and elevated sales effectiveness in key strategic products. Under her leadership, Verizon Business grew its global market share and elevated its perception in the market.