Visa Canada announced it will remain as a sponsor of the National Hockey League and the National Hockey League Players’ Association for an additional three years. The sponsorship also designates Visa as the official payment card of the NHLPA and NHL in Canada.
Through the continued sponsorship, Visa cardholders will have access to NHL-related opportunities and offers, said Brenda Woods, Visa Canada head of marketing,
Visa launched a program called Hockey Love Hurts during the 2011-12 NHL season. With Hockey Love Hurts, Canadian Visa cardholders had the opportunity to win a variety of NHL-related prizes by pledging allegiance to their favorite NHL team at www.hockeylovehurts.ca. The program provided Visa cardholders who signed up with real-time offers to help get them through the ups and downs of being a fan during the NHL regular season.
Visa cardholders can expect new programs as Visa’s sponsorship of the NHL and NHLPA continues, Woods said. --Tanya Irwin