Spotify Seeking Broad Publisher Partnerships
Spotify this week should start welcoming in any Web developers and publishers interested in tapping the company's music library of more than 15 million songs. “Spotify, which has garnered more than 2 million U.S. users since launching its popular streaming service here in July, is hoping that Web publishers, such as music blogs, will use Spotify to stream songs on their sites -- and help Spotify reach even more potential customers,” reports the Los Angeles Times, citing comments from an anonymous music executive.
There is also speculation that the Swedish-based company will unveil an option to buy song downloads, which is available on Spotify's European service. “If Spotify does decide to press play on the ‘buy’ button Wednesday, it would certainly help buttress the company's argument that its service, which lets listeners stream all the ad-supported music they want for free for the first six months, does not cannibalize music sales,” LAT writes.
Either way, Spotify executives have so far insisted that music sales have gone up since the service's launch in most of the 12 markets where it operates.