Forbes.Com Implements Half-Page Ad Format
"We're pleased to be one of the first online destinations to implement the new ad unit, which enables advertisers to expand their messages with larger and more noticeable real estate," said Jim Spanfeller, president & CEO of Forbes.com. "We will continue to develop innovative ad formats that give marketers the best return on their advertising investment."
"The half-page unit represents a fantastic balance of a bold creative impression without the impolite intrusion upon the user's online experience," said Matthew Cronin, Account Director at i-traffic, the interactive advertising agency for British Airways. "With the right creative, it's a captivating interactive ad unit that will certainly help us to achieve our clients' branding objectives."
Forbes.com's half-page unit, measuring 336x850, allows for rich media capabilities, which are at the cutting edge of online advertising technology. An additional benefit of this new ad size is its location. The half-page unit runs within story pages surrounded by editorial content, capturing the attention of Forbes.com readers while they are engaged in what Forbes.com editors have to say.