Around the Net
'Shape' Mag Gets 400,000 Sweepstake Entries Through Mobile Barcodes
- Folio, Wednesday, December 7, 2011 2:21 PM
Shape magazine's mobile sweepstakes, in which readers swiped barcodes in the November issue for entry, garnered a record 400,000 entries, according to its campaign partner, mobile marketing company Nellymoser.
The takeaway for magazine publishers: “'sweepstakes and discounts really increase the response and participation rate' compared to other uses of the action codes," writes Ioanna Opide, in part quoting Roger Matus, Nellymoser EVP.
