• by admin , December 9, 2011

When Subway wanted to create a campaign that resonated with young Hispanic consumers, they turned to MediaCom. Armed with the research that showed young Hispanics had a deep passion for music and listened to more radio than the general U.S. population, MediaCom teamed up with Univision Radio to create the “Artistas Frescos” program. The program highlighted up-and-coming Hispanic musicians. This engaging campaign ensured that participants would become endeared to Subway while getting great music content. The results were excellent: there was a 13 percent increase in visits to Subway among bilingual adults between 18 and 34 years old.