• by admin , December 9, 2011

Mediacom launched a Discover-branded, nationwide contest searching for original videos showcasing the most rewarding moment for a young hockey player. The prize? A chance to spend the day with the Stanley Cup, the most venerated trophy in sports. A two-minute video showcasing the 13-year-old winner Christian LaMonica’s day with the Cup was aired during Game 2 of the Stanley Cup Finals in June on NBC. The campaign also utilized YouTube and Twitter to boost exposure.