• Fast Company, Monday, December 12, 2011 9:45 AM

Blogger Drew Neisser writes that he consulted with marketers at Cablevision, Eloqua, Fandango, IBM, PetCo, SAP, and the Grammys, and used their insights to devise eight “must do” marketing resolutions: "I will have a systematic means of measuring marketing effectiveness"; "I won’t pay lip service to being a 'good' company"; "I will seek power partnerships"; "I will aggregate high-quality content from and for my constituents"; "I will carefully cultivate my customer community"; "I will think of social media as more than an advertising channel"; "I will make exceptional customer service an everyday practice"; "I won’t be the last one in my category to build a mobile site." Insights on each of the eight at the jump.  

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