CBS Acquires WLNY, NYC Duopoly
CBS Corp. said it has reached a deal to give it a TV station duopoly in the country’s largest market, acquiring the independent WLNY to go with WCBS. WLNY’s call letters are an acronym for “We Love New York.”
The station airs syndicated programming in prime time, currently airing repeats of the “Ellen DeGeneres Show,” “Law & Order: Criminal Intent” and “Judge Judy” leading into a newscast.
Terms were not disclosed for the deal with WLNY Holdings.
“Our plans for the station include adding people and resources to fuel a significant expansion of local news programming well beyond the nightly half-hour that currently airs,” stated Peter Dunn, head of the CBS TV station group.
From a sales perspective, the property will join not just WCBS-TV, but CBS radio stations and outdoor operations in the market. WLNY, which appears as channel 55 for over-the-air reception, has roots in Long Island.
CBS will now have duopolies in 10 markets, including Los Angeles, Philadelphia, Boston and Dallas. The network's 28 stations include 16 with CBS programming, eight CW affiliates, two MNT affiliates and two independents.
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