BBC World News Will Air On Comcast

Aiming to "meet a perceived need for impartial international news," BBC World News will roll out to nearly 15 million U.S homes by the end of 2012 with its deal with "Comcast, the nation’s largest cable provider," according to Brian Stelter. 

"While that represents just a fraction of the 100 million American homes with cable or satellite subscriptions, it is an important foothold for the BBC," Stelter writes. "The channel also believes that the United States can be a crucial component of its commercial revenue going forward."

Read the whole story at New York Times »
Tags: tv
Recommend (1) Print RSS