The National Basketball Association (NBA) and sports apparel, footwear and accessories brand Under Armour, Inc. have signed a multi-year deal.
The deal lets UA feature its NBA endorsers Brandon Jennings of the Milwaukee Bucks, Derrick Williams of the Minnesota Timberwolves, Kemba Walker of the Charlotte Bobcats, and Greivis Vasquez of the Memphis Grizzlies in official NBA uniforms to promote its basketball footwear in promotional campaigns, brand advertising, and at retail. Additionally, Under Armour and the NBA will team up to refurbish community basketball courts throughout the US.
Last month Under Armour launched its “Are You From Here?” ad push. The company says the effort, which shows young basketball players and the endorsers named above, is its largest ever hoops-themed ad. The company has also introduced a new line of basketball shoes.