Rovi Corp., the digital TV listings company, which is seeking to build a robust advanced advertising business, has named Thomas Carson as president-CEO. He succeeds Alfred J. Amoroso, who has been in the role since 2005.
Carson came to Rovi in 2008 after its acquisition of Gemstar-TV Guide, where he had been an executive since 2006. Most recently, he was Rovi’s executive vice president of worldwide sales and marketing.
Carson stated: “This is a market undergoing great transformation, which has exposed multiple opportunities.”
In May, Rovi announced a deal with Sony to sell advertising on its smart TV platforms. A Rovi ad network includes opportunities for interactive advertising across Internet-connected devices, such as high-end TVs and Blu-ray players.
This week, Rovi said it has launched its smart TV ad program in Germany with automaker Mini.
Rovi also sells ads on its sites AllRovi.com, AllMusic.com and SideReel.com.
The company has also been signing deals with MSOs for its new electronic program guide.