Execs Still 'Vague' On Apple TV Details

It's unlikely that Apple's new TV product, still in very preliminary stages, will dominate the TV industry as the iPhone did the mobile biz, writes Ingrid Lundgren.

"There are some key differences already today, most notably that players in the TV industry already have big, established businesses variously funded through pay-TV, advertising and device sales," she notes. "In mobile, the fruit was ripe for the picking, given the very low penetration in smartphones—and some would argue a lack of compelling products before the arrival of the iPhone—and relatively low usage of mobile content."

Lundgren was analyzing the Wall Street Journal article that detailed recent meetings between Apple execs and "media executives at several large companies," discussing the shape of the future Apple TV product, which could include voice and gesture controls. But the company is reportedly "vague" about specific software and devices.

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Tags: apple, tv
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1 comment about "Execs Still 'Vague' On Apple TV Details".
  1. Doug Garnett from Atomic Direct , December 19, 2011 at 3:27 p.m.
    I'm not convinced about Apple TV myself. But it strikes me that this argument would have easily been made about the cellphone industry BEFORE the iPhone was released. (In fact, I thought Apple might have been slightly crazy to even try phones...until I used it.) At the same time, Apple usually covers its bases and works WITH the content providers (unlike Google who seems to consistently snub them). So, if I was Apple, I'd release a TV product at the same time as a deal with Comcast for distribution of it. And then, these analyst comments aren't worth much.