Execs Still 'Vague' On Apple TV Details
It's unlikely that Apple's new TV product, still in very preliminary stages, will dominate the TV industry as the iPhone did the mobile biz, writes Ingrid Lundgren.
"There are some key differences already today, most notably that players in the TV industry already have big, established businesses variously funded through pay-TV, advertising and device sales," she notes. "In mobile, the fruit was ripe for the picking, given the very low penetration in smartphones—and some would argue a lack of compelling products before the arrival of the iPhone—and relatively low usage of mobile content."
Lundgren was analyzing the Wall Street Journal article that detailed recent meetings between Apple execs and "media executives at several large companies," discussing the shape of the future Apple TV product, which could include voice and gesture controls. But the company is reportedly "vague" about specific software and devices.