Sprinks Picks JWT Technology
Apr 22, 2003, 12:00 AM
Sprinks has named J Walter Thompson Technology Communications Group as its agency of record for its first-ever advertising campaign. JWT Technology will handle creative development and media placement for the launch of the Sprinks ads set to launch April 28th. The first phase of the campaign features a mix of print ads and online sponsorships and will break in a number of popular media outlets. The roll-out of the Sprinks creative comes on the heels of the recent launch of the Sprinks brand, announcement of the company's new core offerings, and the build-out of its expanding network of quality publishers. The budget is not disclosed.