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NFL Sacks NBA On Opening Day

Good news for Sprint, Nike, Adidas, Taco Bell, Kia, AutoTrader.com and other NBA marketing partners that bought air time during the NBA’s 2011-12 opening day TV schedule: Santa delivered ratings gifts for TNT, ABC, and ESPN on Dec. 25, which each turned in some of their all-time highest viewership numbers during the NBA’s five-game opening day three-network broadcast. The bottom line, however, is that Santa was even kinder to the NFL and delivered a ratings-topping gift of viewers during the Green Bay Packers-Chicago Bears game on Sunday Night Football.

Read the whole story at The Big Lead »

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